The Indikat way of ranking creativity

Indikat ranks The most Creative Agencies by composing creative width and height.

The creative width of an advertising agency is determined by the number of “rare jobs” i.e. unique and different jobs/entrants that reaches a certain level of creativity. At the present that level is to be 1) shortlisted in the latest edition of at least one of the selected international award shows or 2) awarded at least a silver award in a principal national competition.

The creative height is figured by the most prestigious award an entrant is granted by the jury of each of the selected shows.

Which shows that are selected is decided in a dialogue with influential agencies. Cannes Lions, Eurobest and The One Show make up this year’s international selection and a Grand Prix at Cannes Lions gives for example the highest possible scorecard points while silver in a national show primarily give an agency scorecard-points for creative width.

Agencies have pointed out that the jury quality of The One Show have been wavering and this year London International Awards, Lia, is under vetting to replace the show arranged by The One Club for Creativity. If the vetting is successful results from Lia will be used for the American aspect in the ranking next time around.

No ranking point is given from YTW Works, since Google cancelled this years show.

Nord and TBWA are examples of agency brands that offers one common service to clients regardless of country of entry. Scorecard points for this kind of agencies are accumulated from the awards and shortlistings from all their branches, with the same disclaimers concerning uniqueness and prestige that guidelines creative width and height for singular agencies.

Winning entrants that have been entered by several agencies in cooperation gives scorecard points to each of the entering agencies. This applies also to the branches of all-Nordic agencies.

These are the international award shows that lay the foundation for Indikat’s method of ranking creativity among Nordic agencies.

Cannes Lions is where the advertising and communications industry get together to celebrate the world's best advertisement work. The festival is food for thought and ideas to every corner of the creative marketing community.

The One Show is arranged by The One Club for Creativity, with the purpose to support and celebrate the success of the global creative community. The One Show represents, in Indikat’s ranking, an American based aspect of creativity.

Eurobest champions and honors creative excellence across Europe. It recognizes work that is ground-breaking, bold and drives the future of the communications industry.

Scorecard points are given also for gold or silver in these principal national competitions, one from each country: Creative Circle Award (Denmark), Guldägget (Sweden), Gullblyanten (Norway) and Vuoden Huiput (Finland).

You read more about these national award shows in connection to the rankings of each country.