The Most Creative Agencies in the Nordic

Nord DDB:s position as the most creative agency in the Nordic region has been challenged.

The challenge comes from agencies in the NoA network that, if summarized, would have taken the top spot. That math will not be calculated since the Noa agencies appear under separate brands in the Indikat ranking, and also lack an integrated Nordic offer to clients.

Nord DDB is still number one and Andreas Dahlqvist, CEO Nord DDB, emphasizes the technological development as a factor behind that.

– Clients today demand processes that maintain consistent brand values across communication and organization. We are leading that development from a technical standpoint, which is more easily facilitated by being part of the the large omnicom network, he says.

These new technologies are essential to create the processes that, at the same time, are effective and give creative people necessary space.

– To be successful in the industry shaped by AI, we need to use our own creativity as both a tool and raw material, and technical solutions must accommodate that.

In an increasingly tech-driven media landscape, the ability to evoke emotion is becoming more critical than ever. We consistently encourage our clients to recognize the emotional value in brand building and communication, as it plays a vital role in creating meaningful connections and long-term engagement.

–As tactical messaging loses its edge when everyone uses similar programmatic approaches, solutions built around earned media—supported by content across owned, internal, and paid channels—create the desired value.

The Parental Leave Mortgage for the pan-Nordic bank brand Nordea is one such example, having received both Lions at Cannes and Pencils at the One Show.